UM PRO RECORDS MANAGEMENT & D'LUZION WITH DR.NICKY KIRE, ADVISER, MUSIC TASK FORCE, GOVERNMENT OF NAGALAND
Bored with the regular tits and bits from the world of music? Then take this one-UM Pro Records, North-East India’s first independent record label, did the launch of the self-titled album of D’luzion, the alternative ‘experimental’ rock band hailing from Guwahati, Assam like never before. The launch took place in two different cities in two different states one after the other. In addition to it, D’luzion will also be touring Mumbai and Delhi as a part of their promotional tour in July-August 2010.
The first phase of the launch of this young band took place at Jumping Bean Café in Dimapur, Nagaland in the evening of 14th of May, 2010.
Speaking on the occasion Mr. Prithish Chakraborty , Managing Director ,UM Pro Records and UM Pro Touch said that the launch of D’luzion’s maiden album is the first initiative of the company to spread it’s wings across the region and the rest of India . He also expressed gratitude to Jumping Bean Café for their tremendous support and help. “Jumping Bean Café is doing a great job by providing a platform for professional as well as amateur artists and bands of all genres.”, he said. The Guest of Honour for the launch Dr. Nicky Kire, MLA and Advisor of Music Task Force, a government project undertaking in promoting gifted music and musicians from Nagaland, released the album. “UM Pro Records, through this launch and their initiative of promoting new talents, is giving a boost of confidence to young musicians,” said Dr.Kire .The Chief Operational Officer for UM Pro Records and UM Pro Touch, Mr. Pankaj Barnwal also shared his views with the media. He stated, “We are trying our best to provide a scope to young budding musicians of the region.” Well, incidentally this was the first ever launch that took place in Jumping Bean Café; making the whole occasion even more special.
The evening was kicked start by the local punk rock band Best B4 24 months. After the punk rockers , the young band D’luzion awestruck the crowd, which included some renowned faces from western classical as well as contemporary music from Nagaland, with the acoustic versions of their originals starting with the mesmerizing “Winds Of Yesterday” followed by the heavy number “Burn Down” and finally wrapping it up with the vivacious “ All Over Again”. “It feels great to have a grand launch like this one. All thanks to UM Pro Records for giving us this opportunity and making all this possible,” expressed D’luzion. Well, the crowd also witnessed a truly flawless performance by none other than the guitar prodigy Joey Woch during the press conference. Finally the stage was taken by the rock n roll band from Sikkim, Girish and the Chronicles who with their mind blasting performance gave the evening a different feel. Opening the performance with their original composition “The Prelude Blues” followed by hit numbers from Led Zeppelin, AC /DC, Deep Purple, Jimi Hendrix and not to forget their very own “Angel”, GATC just took everyone to a different level. They ended the lovely evening with Led Zeppelin’s “Stairway to Heaven” thereby making the entire launch a huge success.
The second phase of the launch took place at Brown Bean Café in Guwahati, Assam on the 18th of May, 2010.
“The launch of D’luzion in Guwahati is important as the band as well as we are based here”, said Mr. Prithish Chakraborty, Managing Director ,UM Pro Records and UM Pro Touch .The guest of honour for the event, Mr. D’pen Baruah,the legendary singer from Assam and the Executive Editor of Vibes, Mr.Koushik Hazarika, released the album . Congratulating D’luzion on their maiden album Mr.Baruah said, “It’s good to see young rock bands like D’luzion coming up and I am really happy to be here as this is the first time I’ve been invited as the guest of honour to the launch of a rock band; something with which I’ve never been associated.” “When Prithish first came to me and I heard about UM Pro Records, I never thought that it can create waves like it’s doing now. But, this guy really means every word that he says and today, I am highly honoured to be here and I congratulate UM Pro Records and D’luzion for their success” expressed Mr.Koushik Hazarika.
After the formal launch of the album, D’luzion gave the audience a wonderful dose of their gripping music by performing the acoustic versions of three originals from their album. This was followed by acoustic performances by the progressive experimental metal band Silver Tears and the industrial and electronica rock band Electrokore from Guwahati. This was the first time ever that an event like this one took place in a café in Guwahati adding more attraction to it and engaging more local crowds who are not that familiar with the local rock scene. Well, hats off to UM Pro Records!!
Covered by Pooja Chakraborty
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